By the humans behind Nicole & Nora
The guides on this site are the how-to. The Petfluencer Diaries is the story behind them: what actually happened when we tried it, what went wrong, and what we would do again. Written by the human behind Nicole & Nora.
New essays on growing a pet account and getting paid for it. Some have a members-only second half.
Every essay so far
I Had Free Followers and No Idea How to Charge
For a year I treated money like a switch. Post, post, post, then suddenly ask. Crickets. The essay is the ladder I wish I had climbed instead.
Read the essay → · The guide: How to Turn Followers Into Paying Subscribers
I Put My Dogs on Four UGC Platforms. One Pays Fastest.
This guide covers where to apply. The essay is what happened when I put my girls on four of them, and which one paid first.
Read the essay → · The guide: Best UGC Platforms for Pet Creators
I Started Affiliate Income Way Too Late
The how-to is above. The essay is the confession, and what I would tell myself on day one.
Read the essay → · The guide: Pet Affiliate Marketing for Beginners
I Run a Faceless Pet Page on Just Four Tools
The full tool list lives here. The essay is the short version: the four I actually run the page on.
Read the essay → · The guide: AI Tools for Pet Content Creators
I Added Up What Pet Influencers Really Make
Ranges are useful. The essay is me doing the math out loud, calculator and mild panic included.
Read the essay → · The guide: How Much Do Pet Influencers Make?
I Made Every Pitch Mistake Before One Worked
The templates are above. The essay is every mistake I made before one of them worked, so you can skip a few.
Read the essay → · The guide: How to Pitch Brands
I DM'd 200 People at Midnight. Never Again.
Two hundred comments, one link, and a dinner that went cold while I pasted it by hand. The essay is why I automated it, and what I refuse to automate.
Read the essay → · The guide: Instagram Comment-to-DM Automation
I Got Paid Before I Ever Hit 10k Followers
You do not need a big number to start. The essay is how the first money actually showed up.
Read the essay → · The guide: How to Make Money as a Pet Influencer
Nobody Told Me How to Become a Pet Influencer
This guide is the map. The essay is the walk, and what I wish someone had told me at the start.
Read the essay → · The guide: How to Become a Pet Influencer
A Brand Asked for My Pet Media Kit. I Had None.
Picture it: a brand in my inbox and absolutely nothing to send. The essay is how that went, and what brands actually read.
Read the essay → · The guide: Free Pet Media Kit Template
Brands Scrolled Past My Page Over One Line
One line in my profile was quietly costing me deals. The essay is which one, and the fix.
Read the essay → · The guide: How to Write a Pet Influencer Bio
I Grew My Pet Account to ~80k the Slow Way
No hacks, no overnight miracle. The essay is the slow way, step by step.
Read the essay → · The guide: How to Grow a Pet Account